We had spent years running deployments on Octopus Deploy. We liked its deployment model, and we still use the same one, but every renewal made the bill harder to justify and the product kept growing in directions we didn't need.
So we built the tool we wanted: easy to pick up, flexible enough for a real platform, with good UX and sensible defaults. It doesn't cover every Octopus scenario yet. We ship often and decide what to build next from what customers ask for, so tell us what works for you and what doesn't.