We had spent years operating deployments on top of Octopus Deploy. We liked the deployment model - the same one we still believe in today - but every renewal made the bill harder to justify, and the product kept growing in directions we did not need.
So we started building the alternative we wanted: a deployment tool that is simple to pick up, flexible enough to grow with a real platform, and approachable from day one. We care about good UX, sensible defaults, and being open about what works and what does not. We do not cover every Octopus scenario yet, and we are honest about that - we are moving fast, listening closely, and adapting to what teams actually need. Tell us what works. Tell us what does not. That is how this product gets better.